LIVE BRIEF :

JD S/S 2020

This is work created as part of a live brief with JD Sports. The brief aim was to create visual work that promoted the JD Sports brand. I decided to create a look book and advertising campaign for JD womenswear for Spring/Summer 2020. The colour scheme for this visual work was inspired by WGSN's predicted colour trends for S/S 2020. All work was styled, photographed and edited by myself. I created visual digital work to be displayed on JD's social media and in store. I also created a look book with the intention of it being handed out to JD customers when they shopped at JD, this look book is available to view here.