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This is a marketing report written to analyse marketing strategies used by the fashion industry. This report deals with the question: 'Discuss the positives and negatives of a fashion brand, or brands, use of celebrity endorsement. Consider this celebrity endorsement from both a historic and contemporary perspective.' by using Adidas as a case study. This report was written as part of the Fashion Brands module on my degree course. The report can be read via PDF here. 



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